Last week, we had an awesome webinar by Anthony Shop and Devon Hopkins from SocialDriver. It was all about ROI – what to measure, how to measure it, and how to justify to management the investment of time and money into social media. If you missed it, or want to review it, the video is [...]
The latest installment in the Socialnomics video series presents brand-new stats on presented in a very engaging way. This is great fodder for folks who need a little convincing on the value of social media. UPDATE: Here’s the transcript of the stats from the video. Social media technology is not about technology. Social media is [...]
You’ve heard it time and again: Reports, analytics and tracking are critical to social media success. But why are they important? And what should you be tracking, exactly? Before we get to those questions, let’s define “social media success.” It’s a little bit of a misnomer, because your organization’s success is more important than any [...]
In 2008 and 2009, organizations were discovering and getting started with social media. Lots of people were eager to try it out; others dove in because the were told they had to. By the time 2010 rolled around, people recognized that social media was great, but were getting pressure to show some kind of tangible [...]
As the summer heats up, so does Thrive. School is out, the weather is beautiful, and we’re celebrating summer with new features! Curate your contacts Easily add or remove people from your Contacts using a button on the Profile Pane. We added this feature so that you could better manage the people that appear in [...]
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