I keep writing about Pinterest, but seriously, it’s not going away. In fact, according to the infographic below, it’s quickly becoming a force to be reckoned with. My jaw dropped when I read the following stats: In Q2 of 2011, Pinterest accounted for 1 percent of all social-media-driven revenue; in Q1 of 2012, it accounted [...]
It’s always a good idea to look back and see what’s working. I took a peek at Google Analytics this week to find out which of our blog posts have been getting the most traffic so far in 2012. I’ve concluded you folks like lists, learning about new social networks, rants, and free stuff. So [...]
Last week, I wrote about the top 20 ways to sabotage your nonprofit’s social media efforts. But what do you do when you’re flailing and want to make a comeback? Here are some tips to get you back in the game. 1. Try different platforms. If you feel like you’ve tried everything on a certain [...]
“Four hundred years ago on the planet Earth, workers who felt their livelihood threatened by automation flung their wooden shoes, called sabots, into the machines to stop them. Hence the word ‘sabotage.’” -Valeris, “Star Trek VI: The Undiscovered Country” Sabotaging your social media efforts is easier than you might think. While you may not be [...]
“Who do you trust? Me? I’m giving away free money. And where is the Batman? He’s at home, washing his tights!” -The Joker, “Batman” (1989) If you work for a nonprofit lucky enough to have a marketing budget, chances are, you have to decide how much money to put toward advertising each year, and determine [...]
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