Author Archive for Jenny Trucano

Profitable Non-Profits
Jenny Trucano

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March 17th, 2011 | (0)

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(Originally posted on Sisarina as part of our February blog series.) I recently wrote about what businesses can learn from nonprofits, namely, how companies can evaluate company health and sustainability by looking not just at financial health, but also at environmental and social impact. [Post: Patagonia: Product, Planet, People] This week, I want to flip [...]

Thrivin’ this Thanksgiving
Jenny Trucano

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November 24th, 2010 | (0)

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We have a lot to be thankful for—great clients, a great first year for Thrive, and a host of new releases just in time for Thanksgiving. Check out this screencast for a demo. Choose your thumbnail and text when you post a link to Facebook. You asked for it, and now it’s here! When you [...]

How nonprofits can use LinkedIn effectively
Jenny Trucano

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August 31st, 2010 | (0)

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In last week’s post, I wrote about how individuals can effectively use LinkedIn to network. Now let’s look at how nonprofits can use LinkedIn. Find people With over 75 million members in over 200 countries, LinkedIn is the leading platform in social media for professionals. Think of it as a database of people you can [...]

How to use LinkedIn effectively
Jenny Trucano

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August 23rd, 2010 | (0)

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Because LinkedIn was developed specifically for business, etiquette on LinkedIn tends to be a little bit more formal than on other social networking sites. If you mind your manners, though, LinkedIn can be an interactive Rolodex, networking site, and source of business-specific information all rolled into one. Use a real photo. Using a photo of [...]